Kit
Email newsletter tool (formerly ConvertKit) with landing pages, forms and automations, plus built-in AI help.
What does Kit cost?
Free · Creator $33/mo billed yearly (1,000 subscribers)
- Free$0/mo, up to 10,000 subscribers
- Creator$33/mo for 1,000 subscribers, paid yearly ($390 a year)
- Paying yearly saves$78 a year (per the pricing page)
Checked Nov 3, 2026, 9:15 AM ET Source: kit.com pricing page
Free plan: Free plan up to 10,000 subscribers.
Prices change and some are promotions. We show what the official page showed on the date above; confirm before you buy.
Who it's for
- Restaurants & cafés
- Shops & retail
- Trades & home services
- Solo pros & studios
- Nonprofits & community groups
Send newsletters is a job almost every small business or nonprofit has, so this aisle is open to everyone. How we decide
How a small shop might use it
- Send only to people who asked to hear from you. Import that list, not every address you have.
- Write one short update: what is new, one photo, one link. Send a test to yourself first.
- Check the free plan limits against the size of your list before you build anything big.
These are general first steps for any send newsletters tool, not a review of Kit. We haven't tested it hands-on.
Before you buy, check
- Some prices assume yearly billing. Paying monthly can cost more.
- Free plans have limits. Read what the free plan includes before you rely on it.
- Whether it connects to the apps you already use.
Also in aisle 03
Whole aisle-
Email newsletters and simple marketing automation.
Free under 250 contacts · paid prices depend on contacts Checked Nov 3- Free plan
- Good for: Any small business or nonprofit
-
Newsletter and landing-page tool with a generous free plan.
Free: 250 subscribers · Comfort from $12/mo Checked Nov 3- Free plan
- Good for: Any small business or nonprofit
-
Email and SMS marketing plus transactional email.
Free forever · up to 300 emails/day · paid from 5,000 emails/mo Checked Nov 3- Free plan
- Good for: Any small business or nonprofit