Pictory

Turns a script, blog post or link into a short branded video with AI voiceover and stock footage, for social posts and explainers.

What does Pictory cost?

Starter $25/mo billed annually ($29 monthly)

Starter$25/mo billed annually ($29 billed monthly), 1 user, 1 brand kit, 24,000 credits a year
Professional$35/mo billed annually ($59 billed monthly), 5 brand kits, 72,000 credits a year
Teams$119/mo billed annually ($199 billed monthly), 3+ users, shared brand assets
Enterprise custom pricing, contact sales

Checked Nov 5, 2026, 9:17 AM ET Source: pictory.ai pricing page

Free plan: 14-day free trial, no free plan on the page.

Prices change and some are promotions. We show what the official page showed on the date above; confirm before you buy.

Make posts, flyers & video is a job almost every small business or nonprofit has, so this aisle is open to everyone. How we decide

Our take · general advice for this aisle

Start with one thing you make every week anyway, like a specials post or an event flyer.
Make it once by hand in the tool, then see whether the AI help saves you time on the second one.
Keep your own photos and your own voice. Customers notice when everything looks generic.

These are general first steps for any make posts, flyers & video tool, not a review of Pictory. We haven't tested it hands-on.

Some prices assume yearly billing. Paying monthly can cost more.
There is a free trial. Put the end date on your calendar so a charge isn’t a surprise.
Part of the cost depends on how much you use it (calls, answers or credits). Estimate your volume first.
Whether it connects to the apps you already use.