Metricool
Plans, schedules and analyzes posts for Instagram, Facebook, TikTok, LinkedIn, Google Business Profile and more from one calendar, with an AI social media assistant.
What does Metricool cost?
Free (1 brand) · Starter from $20/mo billed annually
- Free$0, 1 brand, up to 20 scheduled posts/mo, 30 days of analytics, AI social media assistant
- Starter from$20/mo billed annually, $25/mo billed monthly (up to 5 brands, unlimited publishing, LinkedIn)
- Advanced from$53/mo billed annually, $67/mo billed monthly (up to 15 brands, team roles, post approvals)
Checked Nov 12, 2026, 9:15 AM ET Source: metricool.com pricing page
Free plan: Free plan for 1 brand, up to 20 scheduled posts a month and 30 days of analytics (no LinkedIn or X).
Prices change and some are promotions. We show what the official page showed on the date above; confirm before you buy.
Who it's for
- Restaurants & cafés
- Shops & retail
- Trades & home services
- Solo pros & studios
- Nonprofits & community groups
Make posts, flyers & video is a job almost every small business or nonprofit has, so this aisle is open to everyone. How we decide
How a small shop might use it
- Start with one thing you make every week anyway, like a specials post or an event flyer.
- Make it once by hand in the tool, then see whether the AI help saves you time on the second one.
- Keep your own photos and your own voice. Customers notice when everything looks generic.
These are general first steps for any make posts, flyers & video tool, not a review of Metricool. We haven't tested it hands-on.
Before you buy, check
- Some prices assume yearly billing. Paying monthly can cost more.
- Free plans have limits. Read what the free plan includes before you rely on it.
- Whether it connects to the apps you already use.
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